AB InBev: Beer for the Digital Age

AB InBev: Beer for the Digital Age

AB InBev is an internationally recognized brewing company that can trace its history back to the middle ages, but now they’re undergoing a 21st century transformation.

With traditional success since the 14th century, AB InBev continually strives to build a lasting company, brewing beer and building brands that will continue to bring people together for the next 100 years and beyond. They know the creation of a digital ecosystem with their partners is vital for their company to provide world class customer service. To achieve this they partnered with PolSource, to implement their digital transformation on the Salesforce platform, creating new business models enabled through technology that empower the decision making process with data insights and automate processes in order to refocus and upskill their teams.

Click here to read about their journey in the Business Focus magazine article, AB InBev: Beer for the Digital Age.